Investors invest in people, not ideas. Customers buy from people, not companies. Employees rally for a great leader. As an entrepreneur, you need relationships to succeed. That means relationships with team members, investors, customers, and vendors. One of the best ways to build a good relationship with anyone is to make them feel important.
One of my favorite authors, Brian Tracy, outlined seven ways to make other people feel important, which I believe are extremely relevant to entrepreneurs and business:
1. Accept people the way they are.Because most people are judgmental and critical, to be unconditionally accepted by another person raises that person’s self-esteem, reinforces his or her self-image, and makes that person much more likely to accept you and follow your lead.
2. Show your appreciation for others.When you appreciate another person for anything that he or she has done or said, they will like themselves and you more as well. The simplest way to express appreciation is to simply say, “Thank you” for an idea, some good feedback, time spent together, or an order.